Pemberdayaan Duta Wisata dalam Promosi Pariwisata Kota Sabang Melalui Pelatihan dan Sertifikasi Pemasaran Digital

Authors

  • Yusra Yusra Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
  • Farah Ivana Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
  • Teuku Muhammad Jumeil Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
  • Sisca Mediyanti Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
  • Syarifah Mauli Masyithah Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
  • Teuku Muhammad Syauqi Universitas Dharmawangsa image/svg+xml
  • Santri Rahayu Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
  • Muhajirin Muhajirin Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh

DOI:

https://doi.org/10.46576/rjpkm.v6i2.6366

Keywords:

Digital Marketing, Pelatihan, Kota Sabang, Duta Wisata, Modul Digital Marketing

Abstract

Di era transformasi digital, kemampuan dalam memasarkan produk dan jasa secara digital menjadi kebutuhan penting bagi para pelaku industri pariwisata, termasuk Duta Wisata sebagai representasi promosi daerah. Namun, di Kota Sabang, kompetensi digital marketing di kalangan Duta Wisata masih terbatas, sehingga memengaruhi efektivitas mereka dalam mempromosikan potensi wisata secara digital. Untuk menjawab tantangan tersebut, kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kota Sabang, Provinsi Aceh, dengan menyasar kepada mitra pengabdian kami, yaitu Duta Wisata Kota Sabang yang tergabung dalam Syarikat Agam Inong (SAIN). Kegiatan ini bertujuan untuk meningkatkan kapasitas digital marketing para Duta Wisata melalui metode ceramah, diskusi, dan praktik dalam bentuk pelatihan pemasaran digital. Materi pelatihan mencakup pengenalan elemen-elemen pemasaran digital, pemasaran media sosial, optimasi mesin pencari, pemasaran konten, dan analisis pemasaran. Selain itu, tim pengabdi juga menyusun modul pelatihan sebagai panduan teknis bagi peserta. Hasil kegiatan pengabdian ini menghasilakn adanya peningkatan yang signifikan mengenai kompetensi peserta pelatihan digital marketing. Keberhasilan kegiatan ini juga dapat dilihat melalui berhasilnya tiga peserta memperoleh sertifikasi kompetensi digital marketing berstandar BNSP dari lembaga sertifikasi Tikom sebagai mitra kami dalam kegiatan ini.

Author Biographies

  • Yusra Yusra, Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
    Management Department
  • Farah Ivana, Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
    Accounting Department
  • Teuku Muhammad Jumeil, Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
    Management Department
  • Sisca Mediyanti, Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
    Accounting Department
  • Syarifah Mauli Masyithah, Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
    Management Department
  • Teuku Muhammad Syauqi, Universitas Dharmawangsa
    Management Department
  • Santri Rahayu, Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
    Management Department
  • Muhajirin Muhajirin, Sekolah Tinggi Ilmu Ekonomi Sabang, Banda Aceh
    Management Department

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Published

2025-07-18

Issue

Vol. 6 No. 2 (2025)

Section

Articles

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