THE ANALYSIS OF MULTIMODAL IN COFFEE ADVERTISEMENT

Abstrak

ABSTRACT- Coffee commercials are always full of persuasion. Coffee is an inseparable part of Indonesian society. Due to drinking coffee for everyone in Indonesia, drinking coffee has become a tradition inherent in social culture. This study aims to analyse multimodal visually in coffee advertisements circulating in Indonesia. This study used a qualitative descriptive method to analyse the data based on Kress and Van Leeuwen. The results of this study show how the multimodal visual process is shown in the coffee advertisement.

Keywords: Analysis, Coffee Advertisement, Multimodal, Visual