BUSINESS MARKETING MANAGEMENT OF J.Co MEDAN COMPANY
DOI:
https://doi.org/10.46576/ijsseh.v5i3.5180Kata Kunci:
Business Level Strategy, J.CO, Business, Company, Market.Abstrak
This study aims to analyze the impact of business level strategy on J.CO company that conducts corporate activities to achieve competitive advantage in the market. J.CO is a local company that offers different donut flavors and several types of coffee. The donuts served by J.CO are very soft and fresh, and the various fruit toppings and fillings make their appearance even more appetizing. J.CO was founded on July 26, 2005 in Jakarta. Business level strategy is a decision taken by a company to gain competitive advantage in a particular market. usually done by managers to achieve success when competing with companies that offer similar products.
Referensi
Fure, F., Lapian, J., & Taroreh, R. (2015). The influence of brand image, product quality and price on consumer purchasing decisions at J.CO Manado. Emba, Vol 3(No. 1), Pp 367-377.
Wang, S., Cavusoglu, H., & Deng, Z. (2016). Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities. Information & Management, 53(2), 197-206.
Xue, J., Niu, Y., & Yu, W. (2015, July). Research on E-commerce Communication Model and driven strategies. In Logistics, Informatics and Service Sciences (LISS), 2015 International Conference on (pp. 1-5). IEEE.
https://www.gramedia.com/literasi/metodologi-penelitian
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