THE EFFECT OF THE LEVEL OF UNDERSTANDING AND THE ROLE OF THE AGENT IN RAISING THE INTEREST OF THE PUBLIC IN THE INSURANCE COMPANY PT. PANINDAI-ICHILIFE GA UNITY MEDAN

Al Firah, Lulu Agnes, Ananda Sulfiani

Abstract


ABSTRACT 

This research aims to identify and analyze the influence of the level of understanding and the role of agents in increasing the interest of customers of PT. PaninDai-Ichilife Ga Unity Medan. Data collection methods through observations, interviews, documentation, questionnaires. This research uses double linear regression analysis techniques with quantitative data. The sample consisted of 60 respondents who were customers of P.T. PaninDai-IchiLife Ga Unity Medan. Test results t (partially), agent level understanding variable obtained thitung > ttable (2,105 > 2,002) with a significance value > 0,1 then Ho accepted and Ha rejected means the level of agent understanding partially influenced significantly on customer interests. Test result t (partly), agent role variable received thitung> ttable size (2,740 > 2,001), with significance values > 0,5 then Ho received and Ha denied. Whereas if the value of significance < 0,5 then ho denied and Ha received means the role of agent partially had a significant influence on the customer interest. Test results F (simultaneously), customer interest variable Obtained F > F Calculation Table (8,898 > 3,16) showed that independent variables (level of understanding agent and agent role) significantly contributed significantly to customer dependent variable (responsible) then H0 and Ha accepted, meaning that there was an influence between both independent variable and variable dependent.

Keywords: Understanding level, Agent role, Customer interests, Insurance


Full Text:

PDF

References


AG.Suyono, Sri Sukmawati, Pramono. 2012. Pertimbangan Dalam Membeli Produk Barang Maupun Jasa. Jakarta: Intidayu Press.

Anas Sudijono. 2011. Pengantar Evaluasi Pendidikan. Jakarta: Rajawali Pers.

Arikunto, S. 2013. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Rina Antasari, Fauziah dan Muhammad Sadi, 2020. Hukum Ekonomi di Indonesia. Jakarta:

Sugiyono. 2014. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Susanto, Heru. 2011. Menjadi Agen Asuransi Itu Gampang. Jakarta: PT. Elek Media Komputindo Kelompok Gramedia.

www.Panindai-ichilife.co.id




DOI: https://doi.org/10.46576/ijsseh.v4i3.3733

Article Metrics

Abstract view : 117 times
PDF – 96 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis



Dharmawangsa International Journal Indexed by:

   

  

Member Of :

Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Published By: 

UNIVERSITAS DHARMAWANGSA

Alamat : Jl. K. L. Yos Sudarso No. 224 Medan
Kontak : Tel. 061 6635682 - 6613783  Fax. 061 6615190
Email : dharmawangsajournal@dharmawangsa.ac.id

 

 

Dharmawangsa:International Journal of the Social Sciences, Education and Humanitis by Universitas Dharmawangsa Medan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Based on a work at: https://jurnal.dharmawangsa.ac.id/index.php/dharmawangsa/index