Pemberdayaan Taruna Tani Sukamandiri Melalui Penerapan Teknologi PV dan Pemasaran Digital

Authors

DOI:

https://doi.org/10.46576/rjpkm.v7i1.7801

Keywords:

Pemberdayaan Masyarakat, Photovoltaic, Iot, Hidroponik, Pemasaran Digital

Abstract

Kegiatan pengabdian ini dilaksanakan untuk memberdayakan kelompok Taruna Tani Sukamandiri di Desa Setiamulya melalui penerapan teknologi energi terbarukan dan digitalisasi pemasaran hasil pertanian. Mitra menghadapi permasalahan berupa tingginya biaya listrik akibat ketergantungan pada PLN serta pemasaran produk hidroponik yang masih bersifat konvensional. Program ini bertujuan meningkatkan kemandirian energi, efisiensi produksi, dan daya saing produk melalui instalasi sistem Photovoltaic (PV) 1 kWp, penerapan sistem monitoring berbasis Internet of Things (IoT), serta pelatihan strategi pemasaran digital. Metode yang digunakan meliputi survei lapangan, pelatihan partisipatif, pendampingan teknis, dan instalasi teknologi tepat guna. Hasil kegiatan menunjukkan bahwa sistem PV mampu menurunkan biaya listrik hingga 38 persen per siklus panen serta menjaga kontinuitas operasional rumah tanam. Penerapan IoT meningkatkan keseragaman hasil panen sebesar 75 persen, terutama pada konsistensi ukuran dan kualitas tanaman, yang kemudian berkontribusi pada peningkatan produktivitas total sekitar 50 persen. Selain itu, pelatihan pemasaran digital dan pengembangan merek Selada Sukamandiri Fresh berhasil meningkatkan penjualan hingga 20 persen dalam dua bulan. Program ini juga memberikan dampak sosial berupa peningkatan literasi teknologi, kemampuan manajerial, dan keterampilan kewirausahaan bagi petani muda. Secara keseluruhan, integrasi PV, IoT, dan pemasaran digital terbukti efektif dalam memperkuat kapasitas mitra menuju Desa Mandiri Energi dan Ekonomi

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Published

2026-01-15

Issue

Vol. 7 No. 1 (2026)

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Articles

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