PENGARUH PROMOSI DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. BINTANG MEDIKA BERSAMA CABANG MEDAN TEMBUNG

Abstract

    The purpose of this study is to determine the effect of promotion and distribution channels on sales volume at PT. Bintang Medika Bersama Medan Tembung Branch. The data collection techniques used are observation and documentation studies, while the data analysis techniques used are multiple linear regression analysis, t-test, f-test and determination. Based on the results of the study, it can be concluded that there is no partial effect of promotion on sales volume with the test results showing that  tcount < ttable is 0.919 <1.66864 then H1 is rejected and Ho is accepted, which means that the promotion variable has no effect on the sales volume variable at PT. Bintang Medika Bersama Medan Tembung Branch. There is a partial effect of distribution channels on sales volume with the test results showing that tcount > ttable is 21.918 >1.66864 then H2 is accepted and Ho is rejected, which means that the distribution channel variable has a positive and significant effect on sales volume at PT. Bintang Medika Bersama Medan Tembung Branch. there is a simultaneous influence of promotion and distribution channels on sales volume with the test results showing that Fcount > Ftable, namely 321.504 > 3.14, it can be concluded that H3 is accepted and Ho is rejected, which means that the promotion variables (X1) and distribution channels (X2) together have a positive and significant effect on sales volume (Y) at PT. Bintang Medika with the Medan Tembung branch.