PERAN DIGITAL SOCIAL CAPITAL DALAM PENGEMBANGAN KARIER KARYAWAN INDUSTRI PERHOTELAN: STUDI KASUS HOTEL LA LISA SURABAYA
DOI:
https://doi.org/10.46576/r1hw8106Keywords:
digital social capital, industri perhotelan, jaringan profesional digital, media sosial, pengembangan karierAbstract
Perkembangan teknologi digital telah mengubah cara individu membangun jaringan profesional, termasuk di kalangan karyawan industri perhotelan. Penelitian ini bertujuan mengeksplorasi peran digital social capital dalam pengembangan karier karyawan Hotel La Lisa Surabaya dengan fokus pada pemanfaatan platform digital sebagai media pembangunan relasi profesional. Pendekatan kualitatif dengan metode studi kasus digunakan melalui wawancara mendalam terhadap empat informan yang dipilih secara purposive sampling, terdiri dari dua Head of Department dan dua karyawan berpengalaman minimal lima tahun. Data dianalisis menggunakan thematic analysis. Hasil penelitian mengidentifikasi empat tema utama, yaitu pemanfaatan platform digital untuk kepentingan profesional, pembangunan dan jenis relasi digital, peran jaringan digital dalam mobilitas karier, serta manfaat dan tantangan digital social capital. Temuan menunjukkan bahwa WhatsApp menjadi platform yang dominan dalam jaringan profesional, sementara Instagram dimanfaatkan untuk membangun personal branding. Informan manajerial cenderung memanfaatkan jaringan secara proaktif dan strategis, sedangkan informan operasional lebih reaktif dan berbasis kedekatan. Keduanya memperoleh manfaat melalui akses informasi, rekomendasi, dan peluang profesional. Relasi weak ties juga berperan sebagai jalur akses terhadap peluang karier, sementara relasi digital dan offline saling melengkapi. Penelitian ini memperkuat relevansi teori weak ties dan konsep bonding-bridging social capital serta mengimplikasikan pentingnya literasi digital profesional dalam strategi manajemen sumber daya manusia.References
Ahmad, M., & Wilkins, S. (2024). Purposive sampling in qualitative research: a framework for the entire journey. Quality and Quantity, 59(2), 1461–1479. https://doi.org/10.1007/s11135-024-02022-5
Ali, S., Wang, D., Hussain, T., & Li, B. (2023). The Impact of Virtual Society on Social Capital Formation : A Comparative Analysis of Facebook and WhatsApp. SAGE Open, 13(4), 1–20. https://doi.org/10.1177/21582440231210077
Baxter, P., & Jack, S. (2008). Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers. The Qualitative Report, 13(4), 544–559. https://doi.org/10.46743/2160-3715/2008.1573
Denny, E., & Weckesser, A. (2022). How to do qualitative research ? Qualitative research methods. BJOG: An International Journal of Obstetrics and Gynaecology, 129(7), 1166–1167. https://doi.org/10.1111/1471-0528.17150
Granovetter, M. S. (1973). The Strength of Weak Ties. American Journal of Sociology, 78(6), 1360–1380. https://doi.org/10.1086/225469
Huang, S., Yu, Z., Shao, Y., Yu, M., & Li, Z. (2020). Relative effects of human capital, social capital and psychological capital on hotel employees’ job performance. International Journal of Contemporary Hospitality Management, 33(2), 490–512. https://doi.org/10.1108/IJCHM-07-2020-0650
Jie, W., & Jamaludin, N. A. (2025). The Role of Social Capital in Talent Development to Achieve SDGs: A Conceptual Framework. Journal of Lifestyle and SDGs Review, 5(2), 01–19. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n02.pe04534
Kanasan, M., & Rahman, T. A. (2024). Personal Branding in the Digital Era: Social Media Strategies for Graduates. Journal of Communication, 5(1), 40–59. https://doi.org/10.47941/jcomm.1828
Kang, D., Gold, J., Kim, J., & Kim, I. (2019). Social capital and career growth. International Journal of Manpower, 41(1), 100–116. https://doi.org/10.1108/IJM-10-2018-0345
Kistyanto, A. (2021). The Digital Social Capital to Career Success and Its Implication to Industrial Revolution 4.0. Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020), 175, 97–101. https://doi.org/10.2991/aebmr.k.210510.018
Korstjens, I., & Moser, A. (2017). Series: Practical guidance to qualitative research. Part 4: Trustworthiness and publishing. European Journal of General Practice, 24(1), 120–124. https://doi.org/10.1080/13814788.2017.1375092
Listyorini, M. D., & Susanty, A. I. (2019). Corporate Internal Communication through the Use of WhatsApp Messaging Application and the Employee Performance of an IT Company in Indonesia. Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018), 65(Icebef 2018), 815–819. Paris, France: Atlantis Press. https://doi.org/10.2991/icebef-18.2019.170
Naeem, M., Ozuem, W., Howell, K., & Ranfagni, S. (2023). A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research. International Journal of Qualitative Methods, 22, 1–18. https://doi.org/10.1177/16094069231205789
Oksa, R., Kaakinen, M., Savela, N., Ellonen, N., & Oksanen, A. (2022). Social media use in professional organizations : boosting and draining workforce. Behaviour & Information Technology, 42(6), 1–18. https://doi.org/10.1080/0144929X.2022.2094833
Rihardi, E. L. (2021). PENGEMBANGAN MANAJEMEN SUMBER DAYA MANUSIA SEBAGAI SEBUAH KEUNGGULAN KOMPETITIF PADA INDUSTRI PARIWISATA DAN PERHOTELAN. Komitmen: Jurnal Ilmiah Manajemen, 2(1), 10–20. https://doi.org/10.15575/jim.v2i1.12474
Rungo, P., Sánchez-santos, J. M., & Pena-lópez, A. (2024). Individual social capital and expectations of career advancement. The Economic and Labour Relations Review, 35(1), 118–139. https://doi.org/10.1017/elr.2024.3
Ruparel, N., Dhir, A., Tandon, A., Kaur, P., & Islam, J. U. (2020). The influence of online professional social media in human resource management : A systematic literature review. Technology in Society, 63, 1–11. https://doi.org/10.1016/j.techsoc.2020.101335
Williams, D. (2006). On and off the ’Net: Scales for Social Capital in an Online Era. Journal of Computer-Mediated Communication, 11(2), 593–628. https://doi.org/10.1111/j.1083-6101.2006.00029.x
Kistyanto, A., Rahman, M. F. W., Budiono, B., Indawati, N., Ramadhani, B., Yatna, A., & Nihaya, I. U. (2025). Digital social capital on career success in digital natives and digital immigrant employees. Journal of Theoretical and Applied Information Technology, 103(2), 761-772.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Yusuf Bagus Ardhiasa, Muhammad Fajar Wahyudi Rahman
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
