PERILAKU KONSUMTIF GENERASI Z: PERAN LITERASI KEUANGAN DAN PENDAPATAN DI KOTA BOGOR
DOI:
https://doi.org/10.46576/bn.v9i1.7203Keywords:
Financial Literacy, Income, Consumptive Behavior, Generation ZAbstract
The purpose of this study is to determine the influence of financial literacy and income on the consumptive behavior of Generation Z in Bogor City.This study employed quantitative research. Data were collected using a Likert-scale questionnaire from 384 Generation Z respondents residing in Bogor City. This study employed regression analysis with SPSS 27 software. The results indicate that financial literacy and income have a positive and significant influence on the consumptive behavior of Generation Z in Bogor City.
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