PENGARUH TRANSAKSI NON TUNAI MENGGUNAKAN LAYANAN VIRTUAL BISNIS TERHADAP KEPUASAN KONSUMEN PADA PT. INDOMARCO PRISMATAMA CABANG MEDAN

Abstract

This research includes quantitative research. This study aims to test the hypothesis and is a study that
explains the phenomenon in the form of relationships between variables. The main purpose of this study
is to identify the causal relationship between variables. In this study, researchers wanted to test the effect
of non-cash transactions using virtual business to Consumer Satisfaction. The population used in this
study is the consumer who ever made a virtual purchase / payment. Sampling method used is non
probability sampling. While determination of the number of respondents (samples) is done through
accidental sampling method. So the sample in this study amounted to 20% of the population of 70
consumers. Variable Measurement Scale in this study was measured using the Likert Scale. Model
Analysis of daa used is a simple linear regression analysis model that is to predict the degree of influence
of independent variables on the dependent variable. To test the hypothesis, a Simple Linear Regression
Model is used. The t test result obtained from the output table is 24.24. While ttable 0,24 with α = 5%.
With thitung> ttable (24,24> 0,24). This means that non-cash transactions using virtual business
services affect consumer satisfaction at PT. Indomarco Prismatama Medan Branch