ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN GO-PAY

Abstract

Technological developments in Indonesia are currently growing and several benefits can be felt. Some of the newest features have started to appear recently, such as financial technology features. Financial Technology or what is commonly called a payment application has provided many benefits and influences on human life at this time. Recently, many financial technologies have emerged in Indonesia, one of which is GoPay. Go-Pay is electronic money used to make transactions and payments on the

Go-Jek application. The desired goal is to find out how the use of Go-Pay influences consumer behavior. Go-Pay is the subject of research and the object of this research is consumer behavior. This study uses a qualitative descriptive research method. Data collection techniques use literature review to collect secondary data sourced from the internet, journals, articles and other sources. The results of this study indicate that the use of GoPay has an effect on consumer behavior. Because Go-Pay is an online payment tool in the Go-Jek application which is currently in great demand by consumers. Payments using Go-Pay are considered to be faster and more practical so that users reach 71% of Indonesia's population. So that the use of Go-Pay can influence consumer behavior in meeting their needs.

Keyword : Go-Pay, consumer, payment.