PERAN DIGITAL SOCIAL CAPITAL DALAM PENGEMBANGAN KARIER KARYAWAN INDUSTRI PERHOTELAN: STUDI KASUS HOTEL LA LISA SURABAYA
DOI:
https://doi.org/10.46576/r1hw8106Kata Kunci:
digital social capital, industri perhotelan, jaringan profesional digital, media sosial, pengembangan karierAbstrak
Perkembangan teknologi digital telah mengubah cara individu membangun jaringan profesional, termasuk di kalangan karyawan industri perhotelan. Penelitian ini bertujuan mengeksplorasi peran digital social capital dalam pengembangan karier karyawan Hotel La Lisa Surabaya dengan fokus pada pemanfaatan platform digital sebagai media pembangunan relasi profesional. Pendekatan kualitatif dengan metode studi kasus digunakan melalui wawancara mendalam terhadap empat informan yang dipilih secara purposive sampling, terdiri dari dua Head of Department dan dua karyawan berpengalaman minimal lima tahun. Data dianalisis menggunakan thematic analysis. Hasil penelitian mengidentifikasi empat tema utama, yaitu pemanfaatan platform digital untuk kepentingan profesional, pembangunan dan jenis relasi digital, peran jaringan digital dalam mobilitas karier, serta manfaat dan tantangan digital social capital. Temuan menunjukkan bahwa WhatsApp menjadi platform yang dominan dalam jaringan profesional, sementara Instagram dimanfaatkan untuk membangun personal branding. Informan manajerial cenderung memanfaatkan jaringan secara proaktif dan strategis, sedangkan informan operasional lebih reaktif dan berbasis kedekatan. Keduanya memperoleh manfaat melalui akses informasi, rekomendasi, dan peluang profesional. Relasi weak ties juga berperan sebagai jalur akses terhadap peluang karier, sementara relasi digital dan offline saling melengkapi. Penelitian ini memperkuat relevansi teori weak ties dan konsep bonding-bridging social capital serta mengimplikasikan pentingnya literasi digital profesional dalam strategi manajemen sumber daya manusia.Referensi
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