PERILAKU KONSUMTIF GENERASI Z: PERAN LITERASI KEUANGAN DAN PENDAPATAN DI KOTA BOGOR

Neng Revi Anugrah, Erny Amriani Asmin, Titiek Tjahja Andari

Abstract


The purpose of this study is to determine the influence of financial literacy and income on the consumptive behavior of Generation Z in Bogor City.This study employed quantitative research. Data were collected using a Likert-scale questionnaire from 384 Generation Z respondents residing in Bogor City. This study employed regression analysis with SPSS 27 software. The results indicate that financial literacy and income have a positive and significant influence on the consumptive behavior of Generation Z in Bogor City.


Keywords


Financial Literacy, Income, Consumptive Behavior, Generation Z

References


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DOI: https://doi.org/10.46576/bn.v9i1.7203

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