Pengaruh Relationship Dan Fleksibilitas Kontrak Terhadap Keputusan Konsumen Menggunakan Jasa Leasing Pada PT Mandiri Utama Finance Di Medan

Abstract

This study aims to analyze the influence of relationship and contract flexibility on consumer decisions to use leasing services at PT Mandiri Utama Finance Medan. Relationship and contract flexibility that are not improved enough, resulting in a decrease in the use of leasing services at PT Mandiri Utama Finance. Lack of implementation of several indicators of relationships and also related to contract flexibility that burdens partners. The payment time of service users is not on time. This study uses a quantitative method with a multiple linear regression approach. The results of the study indicate that relationships have a positive and significant influence on consumer decisions to use leasing services, while contract flexibility also has a positive effect on consumer decisions to use leasing services, although with a lower level of significance. This study is expected to contribute to the development of more effective marketing strategies for companies, as well as provide insight for further research on the factors that influence consumer decisions in similar industrial sectors.