PENGARUH PROMOSI DAN PELAYANAN TERHADAP KEPUASAN PENYEWA PERLENGKAPAN COSPLAY DI COSPLAYRENTALKU KENDARI

Authors

  • Iin Firlyana Sekolah Tinggi Ilmu Ekonomi IBMT
  • Is Fadhillah Sekolah Tinggi Ilmu Ekonomi IBMT

DOI:

https://doi.org/10.46576/bn.v7i2.4727

Keywords:

Promotion, Service, Customer Satisfaction

Abstract

This study aims to examine the effect of promotion and service quality on customer satisfaction who rent at Cosplayrentalku Kendari. The method used in this research is a quantitative method by distributing questionnaires to 60 respondents The respondents of the study were 60 respondents The sampling technique used in this study used purposive sampling technique. The results showed that promotion and service partially and simultaneously had a positive and significant influence on customer satisfaction Cosplayrentalku Kendari.

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Published

2024-12-06

Issue

Section

ARTIKEL VOL. 7 NO. 2 2024