PENGARUH SUMBER DAYA MANUSIA PELAKU USAHA DAN INOVASI PRODUK TERHADAP KOMITMEN BERUSAHA (STUDI KASUS UMKM IWAPI KOTA MEDAN)

Yusrita Yusrita, Nur Augus Fahmi

Abstract


The formulation of the problem in this study is, How much influence do business actors'

human resources and product innovation have on business commitment in the case study
of the UMKM IWAPI in Medan city. This study aims to determine the influence of
business actors' human resources and product innovation on business commitment in the
case study of the UMKM IWAPI in Medan city. The population of this study were 208
business actors, where the sample taken using the slovin formula was 68 business actors.
The data analysis technique in this study is multiple linear regression, the results of this
study indicate that human resources for business actors have a positive and significant
effect on business commitment, product innovation partially has a positive and significant
effect on business commitment, human resources for business actors and innovation
simultaneously have an effect positive attitude towards business commitment case study
on UMKM IWAPI Medan city.

Keywords: human resources, innovation and business commitment




DOI: https://doi.org/10.46576/bn.v6i1.3384

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