ANALISIS PENGELOLAAN KEUANGAN UMKM UNTUK MENINGKATKAN EKONOMI SETELAH PANDEMI DI DESA KOTA PARI

Abstract

Good financial management can help MSMEs in advancing their business. Through good

management, it is hoped that the MSME community in Kota Pari village will be more active
in improving financial management. This study aims to determine the management carried
out by Micro, Small and Medium Enterprises or MSMEs in Kota Pari Village. This type of
research was conducted using a case study method with data analysis techniques, namely
quantitative descriptive analysis. This research was conducted on MSME actors in Kota
Pari Village. The result of this study is that MSME actors in Kota Pari Village, Pantai
Cermin Subdistrict, Serdang Bedagai Regency as a whole do not understand and carry out
financial management properly and correctly in accordance with science. This occurs due
to a lack of understanding of business actors and a lack of guidance, training and
socialization on how to properly manage MSME finances. From the results of the analysis,
MSME actors in Kota Pari Village feel that their businesses can only run locally, namely
in the village. However, if examined more deeply, MSMEs in Kota Pari village have
excellent economic growth potential. This is supported by the resources available in Kota
Pari Village, both in the form of Human Resources and Natural Resources. This can
actually help improve and improve the surrounding economy. However, this must be
supported by the authorities.

Keywords: Financial Management, Kota Pari, UMKM, Pandemic