COMMODIFICATION OF POLITICAL AND RELIGIOUS VALUES IN THE MEDIA CONTEST IN INDONESIA

Mhd. Andi Syahputra, Aisyah Aisyah, Mailin Mailin

Abstract


Abstract

This article discusses how religion has been commodified by a handful of people for their personal and group interests. In Indonesia itself, codification is carried out in the realm of politics and information media. Every general election, political actors compete to present themselves as best as possible in front of the public. The same thing also happened in the media in Indonesia, especially television. Television stations compete with each other in creating and presenting programs related to religious themes. Today, television is not only used as a tool in politics, but also in religion and economy. As one of the countries with the largest Muslim majority population, Indonesia is a profitable field for television stations. Islam is often used as a commercial commodity for reasons of great preference. This is what the author tries to raise in this study. How religion has been used as a profitable commodity to be traded, and used for the benefit of several parties.

 

Keywords: Commodification; Media; Religion; Commercialism.


Full Text:

PDF

References


Amin,S.M.(2008).Rekonstruksi Pemikiran Dakwah Islam.Jakarta:Amzah. Doyle,G. (2002). Understanding Media Eonomics.London:Sage Publication. Fakhruroji, M. (2010). Komodifikasi Agama Sebagai Masalah Dakwah. Ilmu Dakwah: Academic Journal for Homiletic Studies, 5(16), 1–18. Retrieved from

https://journal.uinsgd.ac.id/index.php/idajhs/article/view

/352 Ibrahim, Idy Subandi. (2011). Budaya Populer Sebagai Komunikasi. Yogyakarta: Jalasutra.

Ibrahim, Idy Subandy, & Ahmad, B. A. (2014). Komodifikasi dan Komunikasi. Jakarta: Yayasan Obor Indonesia.

Ilahi,W.(2010).Komunikasi Dakwah (A.Kamsyah,trans.).Bandung: Pustaka Setia.

Irianto, A. M. (2016). KOMODIFIKASI BUDAYA DIERA EKONOMI

GLOBAL TERHADAP KEARIFAN LOKAL: Studi Kasus Eksistensi Industri Pariwisata dan Kesenian Tradisional di Jawa Tengah. Jurnal THEOLOGIA, 27(1), 212– 236.

https://doi.org/10.21580/teo.2016.27.1.935 Kitiarsa, P. (2008). Religious Commodification in Asia: Marketing Gods. London: Routledge.

McQuail,D.(2012).Teori Komunikasi Massa (P.I.Izzati,trans.).Jakarta: Salemba Humanika.

Morley,D.(1992).Television, Audiences and Cultural Studies.NewYork: Routlegde. Mosco, V. (2009). The Political Economy of Communication: Rethinking and

Renewal. London: Sage Publication Inc.

Pamungkas,A.S.(2018).MediatisasiDakwah,MoralitasPublikdan Komodifikasi Islam di Era Neoliberalisme. MAARIF, 13(1), 55– 75. https://doi.org/10.47651/mrf.v13i1.12

Rozaki, A. (2013). Komodifikasi Islam (Kesalehan dan Pergulatan Identitas di Ruang Publik). Jurnal Dakwah, 14(2), 199–212. MEDIA SOSIAL COMMODIFICATION OF MOSLEMA STYLE

THROUGH SOCIALMEDIA. Jurnal Masyarakat Dan Budaya, 17(3),299– 316. https://doi.org/10.14203/JMB.V17I3.321

Sujarwa. (2010). Mitos Dibalik Kisah-kisah Sinetron Dalam Perspektif Hegemoni dan Kapitalisasi. Yogyakarta: Pustaka Pelajar.

Wahyudi, J. B. (1996). Dasar-dasar Jurnalistik Radio dan Televisi. Jakarta: Grafiti Press.

Yusuf, M. F. (2016). KOMODIFIKASI: CERMIN RETAK AGAMA DI TELEVISI: PERSPEKTIF EKONOMI POLITIK MEDIA. INJECT

(Interdisciplinary Journal of Communication), 1(1), 25.

https://doi.org/10.18326/inject.v1i1.25-42 Zamroni,M.(2016).PotretDakwahKontroversialTayanganTelevisi. Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama, 16(1), 35. https://doi.org/10.14421/a 1/aplikasia.v16i1.1173




DOI: https://doi.org/10.46576/almufida.v6i2.1706

Article Metrics

Abstract view : 173 times
PDF – 156 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Almufida: Jurnal Ilmu-Ilmu Keislaman



Almufida Indexed by:

    

  

Member Of :

ALMUFIDA : JURNAL ILMU-ILMU KEISLAMAN Published By :
FAKULTAS AGAMA ISLAM
UNIVERSITAS DHARMAWANGSA

Alamat : Jl. K. L. Yos Sudarso No. 224 Medan
Kontak : Tel. 061 6635682 - 6613783  Fax. 061 6615190
Surat Elektronik : almufida@dharmawangsa.ac.id

JURNAL Almufida by Fakultas Agama Islam Universitas Dharmawangsa Medan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.