ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENJUALAN PADA RESTORAN MAKANAN JEPANG (STUDI KASUS PT. SUSHI INDO SUKSES MANDIRI)

Santa Ana Dakhi, Listya Devi Junaidi, Syaharman Syaharman

Abstract


The purpose of this study is to ascertain how PT. Indo Success Mandiri's sales are impacted by product,
pricing, and marketing. Quantitative research is the kind that was employed. ways for gathering data
while using a questionnaire. 150 PT. Indo Independent Success personnel made up the study's sample.
The study's sample consists of 60 workers. data source that included primary and secondary data.
Multiples were processed with SPSS version 2016 using linear regression analysis. The study's findings
are evident. With a value of 40.52%, these variables have an impact concurrently, and the remaining
59.48% is partially influenced by other variables that were not included in this study. The relationship
between the product and sales at the Japanese food restaurant PT. Indo Mandiri success is significant
at 35%, the relationship between the price and sales at the Japanese food restaurant PT. Indo Sukses
Mandiri is significant by 60.7%, and the relationship between the promotion and sales at the Japanese
food restaurants PT. Indo Sukses Mandiri is significant at 30.0%.


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DOI: https://doi.org/10.46576/wjs.v2i2.3458

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