PENGARUH HARGA TERHADAP HASIL PENJUALAN KARTU PERDANA SIMPATI PADA PT. KISEL CABANG MEDAN

Abstract

Pricing is always a problem for any company because it is the cost or the perfect quality of a businessman. As already mentioned above, by determining the price that can create the results of the products produced and marketed.
Data analysis was done by using descriptive analysis and quantitative analysis, using primary and secondary data.
The main business is engaged in sales and Distribution Channels (Distribution and Distribution), Public Service, and Telco Infrastructure (Telecommunication Infrastructure Service).
From the results of the analysis of the price determined then it is clear that the starter card sympathy has not been able to achieve sales targets after the implementation of market segmentation. The minimum average achievement target for 4 years is 8.56%. a significant price to the proceeds of sale where the price increases 1 (one) then the sales proceeds will only increase by 5 pcs. The value of analysis between the price with the results of simple correlation coefficient analysis is 0.78. This is the relationship between the results and the positive and very close relationship. While the results of coefficient of determination analysis shows that the price is very large to the sales of 61%.