Analisis Hubungan Persepsi Store Atmosphere dengan Kepuasan Konsumen

Abstract

Customer satisfaction is very dependent on the perceptions and expectations of consumers. Atmosphere in the shop or store atmosphere affects the emotional state of the consumer, which is then pushed to increase or decrease spending. This study was conducted to determine the relationship of perception of store atmosphere with customer. The population of this study is the average consumer in the last three months. Samples taken were seventy respondents to the probability sampling technique sampling, covering accidental sampling technique is to select the customers who happen to be spending. The results showed that there is a significant relationship between the perception of store atmosphere on consumer satisfaction Ornate Boutique. Based on the results of the simple linear regression performed, stating the results obtained when the store atmosphere is raised one hundred percent of the time it will be followed by fifty six point eight percent of customer satisfaction.