ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENJUALAN AIR MINUM ISI ULANG PADA DEPOT MARTUNAS WATER MEDAN

Abstract

ABSTRACT

              

This study aims to determine the factors that affect the sale of refill drinking water at the Martunas Water Medan depot. The method used in this research is quantitative method and descriptive method approach, the author uses multiple linear regression analysis techniques using the SPSS for Windows Ver.16 year2010 program. service, promotion, distribution and quality. The research data variable Y is sales and X is service, promotion, distribution and quality. Based on the results of regression partially the probability significance value of 0.045 ≤ α = 0.05 then H1 is accepted. These results indicate that service affects the sales factors of refill drinking water at the Martunas Water Depot. Based on the results of regression partially the probability significance value of 0.022 ≤ α = 0.05 then H2 is accepted.

These results indicate that promotion affects the sales factors of refill drinking water at Martunas Water Depot. Based on the results of regression partially the probability significance value of 0.014 ≤ α = 0.05, then H3 is accepted. These results indicate that the distribution affects the sales factors of refill drinking water at the Martunas Water Depot. Based on the results of regression partially the probability significance value of 0.000 ≤ α = 0.05, then H4 is accepted. These results indicate that quality affects the sales factors of refill drinking water at the Martunas Water Depot. The regression results simultaneously show a probability significance value of 0.000 <α = 0.05, then H5 is accepted. These results indicate that water quality, distribution, service and promotion affect the sales factors of refill drinking water at the Martunas Water Depot. The R value is 0.705, meaning that the joint relationship between the dependent variable and the independent variable is strong enough with a R2 value (coefficient of determination) of 0.497, which means that 49.7% of drinking water sales are influenced by water quality, distribution, service and promotion while the rest is influenced by causes other reasons not examined in this study.

 

Keywords: Sales, service, promotion, distribution, and quality.