STRATEGI BANK INDONESIA PROVINSI BALI DALAM EDUKASI MELALUI JINGLE CBP RUPIAH BERDASARKAN DIGITAL MINDSET
Abstract
This study explores the strategy of Bank Indonesia Bali Province in educating the public about the values of Cinta, Bangga, Paham, Rupiah (CBP) Rupiah throught a jingle using a digital mindset approach. The CBP Rupiah Progra, aims to raise public awareness about the importance of Rupiah as a national symbol and legal tender. A qualitative descriptive method was employed, using interviews, observation, and documentation as data collection techniques. The findings show that the jingle is effective as an educational tool due to its simple and memorable lyrics. The use of digital platfrom such as Youtube and Instagram has significantly expanded the program’s reach. The combination of educational messages with digital dissemination helps improve public understanding, especially among younger audiences. This strategy is considered adaptive to technological trends and media consumption habits, and it can serve as an innovative model for public education initiatives in governmental intstitutions.
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Dr. Herlinawati, Ikhya Ulumudin, S. Pd. , M. P., Sisca Fujianita, S. Pd., & Ferdi Widiputera, S. E. , M. E. (2020). PERSEPSI MASYARAKAT TERHADAP PERFILMAN INDONESIA. https://puslitjakdikbud.kemdikbud.go.id
Gunawan, H., Naomi Nadeak, J., Cici Pratiwi, M., Ahmad Fauzi, D., Haichal Juan Siddiq, M., & Azhar Saputra, H. (2022). FIGURES OF SPEECH IN THE JINGLE OF CHILDREN’S MILK ADVERTISEMENT: A CASE STUDY IN INDONESIA.
Ilmi, V. A., Astutik, L. B., Hasanah, W., Islam, U., Kiai, N., Achmad, H., Fakultas, S. J., Dan, E., & Islam, B. (2024). Peran Bank Sentral dalam Menjaga Stabilitas Moneter. Jurnal Akuntansi Keuangan dan Bisnis, 2(1), 58–61. https://jurnal.ittc.web.id/index.php/jakbs/index
Leonardi, P. (2022). HEN THIERRY BRETON Developing a Digital Mindset.
Luh Ayu Rastiti Dewi, N., Ekonomi, F., & Pariwisata, dan. (2024). Pengaruh Korean Wave, Lifestyle dan Content Marketing Terhadap Keputusan Pembelian Pada Bigit Store Di Provinsi Bali Putu Yudy Wijaya (2) Ni Wayan Wina Premayani (3) (1)(2)(3) (Vol. 4, Nomor 12).
Moh.Erfan Arif, & Rela Anggraeni. (2023). Strategi Bisnis. Dalam https://books.google.co.id/books?hl=id&lr=&id=LrDBEAAAQBAJ&oi=fnd&pg=PR4&dq=strategi+bisnis+&ots=9R_dmJsrGg&sig=b930tmAoBwcozkvXLlhmJNjluY8&redir_esc=y#v=onepage&q=strategi%20bisnis&f=false. https://books.google.co.id/books?hl=id&lr=&id=LrDBEAAAQBAJ&oi=fnd&pg=PR4&dq=strategi+bisnis&ots=9R_ejFrpCk&sig=wYhZldLj1xguBhcJPRMEH5eyLRQ&redir_esc=y#v=onepage&q=strategi%20bisnis&f=false
Muhamad Mirzan Hasan Bisri, & Pitoyo. (2022). Konten Marketing Instagram dan brand image pada minat penggunaan jasa perencanaan keuangan.
Nurbayti. (2024). Pengaruh Digital Mindset, Transformasi Digital, dan Kemampuan Komunikasi terhadap Produktivitas UMKM. https://doi.org/10.38035/jsmd.v1i4
Putri, N., Burhanudin, K., Karim, A., Yanty, M., Manoppo, K., Sultan, I., & Gorontalo, A. (2024). Strategi Pembelajaran PAI dalam Membentuk Pola Pikir Digital, Computational Thinking, Berbasis Teknologi Informasi pada Pembelajaran PAI. Journal Pendidikan Agama Islam dan Budi Pekerti, 6.
Qomaruddin, Q., & Sa’diyah, H. (2024). Kajian Teoritis tentang Teknik Analisis Data dalam Penelitian Kualitatif: Perspektif Spradley, Miles dan Huberman. Journal of Management, Accounting, and Administration, 1(2), 77–84. https://doi.org/10.52620/jomaa.v1i2.93
Rahma Azzahra, A. (2023). Pengaruh Digital Marketing dan Word of Mouth Terhadap Keputusan Pembelian Produk Mixue di Daerah Jakarta Timur. Jurnal Ekonomi Bisnis Antartika, 1, 2023. https://ejournal.mediaantartika.id/index.php/jeba
Sono, M. G., Erwin, E., & Muhtadi, M. A. (2023). Strategi Pemasaran Digital dalam Mendorong Keberhasilan Wirausaha di Era Digital. Dalam Jurnal Ekonomi dan Kewirausahaan West Science (Vol. 1, Nomor 04).
Sugiyono. (2022). Sugiyono BAB III.
Syaeful Millah, A., Arobiah, D., Selvia Febriani, E., & Ramdhani, E. (2023). Analisis Data dalam Penelitian Tindakan Kelas. Jurnal Kreativitas Mahasiswa, 1(2), 2023.
Veleva, S. S., & Tsvetanova, A. I. (2020). Characteristics of the digital marketing advantages and disadvantages. IOP Conference Series: Materials Science and Engineering, 940(1). https://doi.org/10.1088/1757-899X/940/1/012065
Viedy, E., Lombok, V., Samadi, R. L., Manajemen, J., Ekonomi, F., & Bisnis, D. (2022). THE EFFECT OF BRAND IMAGE, BRAND TRUST AND DIGITAL MARKETING ON CONSUMER PURCHASE DECISIONS ON EMINA PRODUCTS (CASE STUDY AT SAM RATULANGI UNIVERSITY STUDENTS).
DOI: https://doi.org/10.46576/bn.v8i2.6843
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