ANALISIS MANAJEMEN RISIKO PENGGUNAAN APLIKASI E-COMMERCE DALAM TRANSAKSI PENJUALAN CV. ROTI AROMA BAKERY DAN CAKE SHOP MEDAN

Abstract

ABSTRACT
Significant changes have occurred in people's lives along with the development of science
and technology, especially the internet. Business activities have changed from face-to-face
to online. These changes, of course, have implications that can be opportunities or
obstacles that must be scrutinized intelligently. Reversed the more significant
opportunities, of course, there will also be risks that will be faced. For this reason,
companies must prepare risk management to minimize losses and utilize technology such
as e-commerce to take advantage of opportunities optimally. Risk identification needs to
be carried out, including financial, social, privacy, time, performance and security risks, to
prepare policies and mitigate risks. This study uses a qualitative method with a research
locus of CV. Roti Aroma & Cake Medan. The data collection techniques were carried out
using study documentation, observation, interviews or a combination (triangulation). The
results show that in implementing risk management using e-commerce applications,
companies identify risks by making a risk register consisting of financial, social, time,
performance, privacy and security risks. The problem faced is the management of
difficulties in risk control that arise because, in online sales, there are many unexpected
events such as online fraud and the use of fake accounts in the name of aroma shops.
Using of e-commerce applications decreases sales revenue even though the number of
transactions increases. It happens because the minimum limitation of COD transactions is
Rp. 50,000. For performance risk, the steps taken by the company have not been practical
due to a lack of supervision by the staff when packing. From the research, it is concluded
that the company has not carried out a risk-focused assessment, with high-risk status for
using e-commerce applications, making sales revenues decrease even though the frequency
of transactions increases.
Keywords: Risk Management, E-Commerce and Sales Transaction Application.