THE ROLE OF PUBLIC RELATIONS IN COMMUNICATION PSYCHOLOGY IN GOVERNMENT OF PROVINCIAL NORTH SUMATRA

Nurhanifah Nurhanifah

Abstract


Communication is a basic thing for humans, since baby we are able to speak or expressing. Communication is an exchange of verbal and non-verbal language between the informant and the recipient of information in order to understand each other for a particular purpose. In this era of advanced and rising technology, every government and commercial institution must be able to keep up with the times, especially in improving the reputation and to broadcast the information. By maintaining good communication and image, the public can see the quality of performance and it affects the work programs implemented by the government. Therefore, this study aims to assess the public relations performance of the North Sumatra Provincial Government in conveying information to the public. This study uses qualitative research methods and through observation techniques. The results of this study indicate that in carrying out its role, the Public Relations of North Sumatra Province carries out two-way communication. Public Relations disseminates the policies and programs of the North Sumatra Provincial Government using communication channels in the form of mass media, both outdoor media in the form of billboards and posters, speeches and presentations, websites, special publications and digital catalogues as well as in connection with other mass media. Public Relations also made efforts to get a response from the public on the performance of the North Sumatra Provincial Government.


Keywords


Communication, Public Relation, North Sumatra

Full Text:

PDF

References


Apriliana, T. R., Musta'an, M. A., & Wisudawanto, R. (2017). Strategi dan Hambatan Humas Polresta Surakarta dalam Pemanfaatan Media Sosial (Instagram) (Doctoral dissertation, Universitas Sahid Surakarta).

Humas Punya Peran PentingDi Era Digital. Diunduh di https://sumutprov.go.id/artikel/artikel/humas-punya-peran-penting-di-era-digital. Tanggal 28 Desember 2021

Lubis, E. E. (2012). Peran humas dalam membentuk citra pemerintah. Jiana (Jurnal Ilmu Administrasi Negara), 12(1).

Nurhidayah, Y., & Nurhayati, E. (2018). Psikologi Komunikasi Antara Gender.

Rahman, A. (2016). Strategi Komunikasi Humas Rumah Sakit Umum Sari Mutiara Medan dalam Membangun Citra Perusahaan (Doctoral dissertation).

Rakhmat, J. (2011). Psikologi komunikasi.

Ruslan, R. (2005). Manajemen Public Relations dan Media Konsepsi dan Aplikasi. Jakarta: PT. Raja Grafindo Persada.

Sugiyono. 2012. Metode Penelitian Kuantitatif kualitatif dan R&D. Bandung: Alfabeta.

Suhendi, Hendi (2012) Strategi humas Disnakertans dalam memperbaiki citra lembaga: Penelitian di Disnakertrans Provinsi Jawa Barat mengenai kasus TKI. Diploma thesis, UIN Sunan Gunung Djati Bandung.

Supratman, L. P., & Mahadian, A. B. (2016). Psikologi Komunikasi. Deepublish.

Wulandari, R., & Rahmi, A. (2018). Relasi Interpersonal dalam Psikologi Komunikasi. Islamic Communication Journal, 3(1), 56-73.


Article Metrics

Abstract view : 39 times
PDF – 21 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Almufida: Jurnal Ilmu-Ilmu Keislaman



 

Indexed by:

            

 

       

 

 

 

 

   

 

JURNAL Almufida by Fakultas Agama Islam Universitas Dharmawangsa Medan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Flag Counter